20 Common Product Design Terms You Need to Know

December 25, 2022

Product design is a complex field that involves creating and developing new products that meet the needs and wants of consumers. Whether you’re a designer, engineer, marketer, or entrepreneur, it’s important to have a strong understanding of the various terms and concepts that are commonly used in the product design process.

Here are 20 common product design terms you need to know:

Aesthetics: The visual appearance or style of a product.

  1. A/B testing: A method of comparing two versions of a product to see which performs better.

  2. Customer journey: The complete set of interactions and experiences a customer has with a product or service.

  3. Design brief: A document that outlines the goals and objectives of a design project.

  4. Design thinking: A creative approach to problem-solving that involves empathizing with users, defining problems, ideating solutions, prototyping, and testing.

  5. Empathy map: A visual representation of a user’s thoughts, feelings, and actions.

  6. Feasibility study: An analysis of whether a product idea is viable from a technical, financial, and market perspective.

  7. Human-centered design: A design approach that focuses on understanding and meeting the needs of users.

  8. Ideation: The process of generating and developing ideas.

  9. Iterative design: A design process that involves continuously refining and improving a product through multiple cycles of prototyping and testing.

  10. MVP (Minimum Viable Product): A product with the minimum set of features necessary to satisfy early customers and gather feedback for further development.

  11. Personas: Fictional characters that represent different types of users and their needs and goals.

  12. Prototyping: The process of creating a physical or digital model of a product to test and refine its design.

  13. User experience (UX): The overall experience of a user when interacting with a product, including usability, accessibility, and enjoyment.

  14. User interface (UI): The way a user interacts with a product, including the buttons, controls, and visual design.

  15. User research: The process of collecting and analyzing data about users to inform design decisions.

  16. Usability: The ease with which a user can learn and use a product.

  17. User testing: The process of evaluating a product by having real users try it out and provide feedback.

  18. Wireframing: The process of creating a basic visual layout of a product’s user interface.

  19. Accessibility: The degree to which a product is easy to use and navigate by people with disabilities.

That’s all 20 product design terms that might you don’t know before. Thank for reading this article.

Insan Nurjaman

·

©

2025

All rights reserved

Insan Nurjaman

·

©

2025

All rights reserved

Insan Nurjaman

·

©

2025

All rights reserved

Get Template for free

Get Template for free

Get Template for free